Frequently Asked Questions
Getting Started
What happens in a free strategy session?
A strategy session is a focused conversation of about 45 to 60 minutes, by Zoom or in person, with no commitment. We learn about your business, your goals, and your current challenges, then share what we see and what we would prioritize. You leave with a clearer picture of your next steps whether or not we end up working together.
How should I prepare for a strategy session?
No preparation is required, but a few things help: your main business goals for the next year, what marketing you are doing today and how it is going, who your best customers are, and any numbers you track, such as leads, calls, or sales.
What happens after the strategy session?
If it makes sense to work together, we build a customized plan around your goals, your market, and your budget, and we explain every recommendation in plain language. Then we launch the work and keep improving it based on results. If it does not make sense, you still leave with ideas you can use.
How do you decide which marketing services I need?
We start with your goals, your customers, and your budget, not a menu of services. Sometimes the answer is local search, sometimes it is advertising, and sometimes it is fixing the website first. We recommend only what we believe will move your business forward.
Working With Frostbyte
Who will I actually work with?
You work directly with experienced strategists. Kevin Davis founded Frostbyte Creatives after more than 25 years in marketing and advertising and leads the strategy, and our team handles day-to-day execution. When a project calls for specialized skills, such as video production or media buying, we bring in vetted specialists.
Do you offer one-time projects, or only ongoing services?
Both, depending on the service. A website build, a branding project, or a video production is typically a project with a clear start and finish. Services like SEO, advertising management, social media, and email marketing are ongoing because results build over time. We recommend the structure that fits your goal.
Can you work alongside my in-house team or other vendors?
Yes. Many businesses already have someone handling part of their marketing, whether that is an in-house team member or a freelancer. We can take on the full picture or focus on the pieces you need help with, and we coordinate so everyone is working toward the same goals.
How do you measure whether my marketing is working?
We tie the work to outcomes that matter to your business, such as calls, form submissions, and qualified leads, not just clicks and impressions. We set up tracking at the start, review the numbers with you, and adjust the strategy based on what the data shows.
Do you guarantee results?
No honest agency can guarantee rankings, leads, or revenue, because search engines, ad auctions, and buyer behavior are outside anyone's control. What we commit to is a clear strategy built on your goals, experienced people doing the work, transparent reporting, and decisions driven by data. If something is not working, we tell you and fix it.
Do you use AI in your work?
Yes. We use AI tools to speed up research, analysis, and production, and our strategists direct and review the work so it reflects your business and your voice. We also help clients use AI directly, through answer engine optimization and AI automation, so your business shows up in AI search and runs more efficiently.
About Frostbyte Creatives
What kinds of businesses do you work with?
We work with service and product businesses that have a clear offering and an identifiable market. That includes home service and trade companies such as HVAC, plumbing, electrical, roofing, remodeling, towing, and security, as well as jewelers, mechanics, house cleaners, and IT, infrastructure, and networking companies. We are open to other industries when it is a good fit.
Where are you located, and do you meet in person?
We are based in Colorado Springs and meet by Zoom or in person. Our work is delivered digitally, so we also support businesses across the Front Range and beyond.